The Spirit of Detroit HydroFest Supercharges Ahead with New Title Sponsorship from Metro Detroit Chevy Dealers
MDCD helps historic hydroplane weekend stay afloat; August 25-27 event features updated format to give fans more speed and double the action
Detroit—April 10, 2017— The Spirit of Detroit HydroFest is pleased to announce the Metro Detroit Chevy Dealers (MDCD) the new presenting title sponsor for this year. The 101-year-old event, one of the Motor City’s longest-standing sports traditions, will be held Aug. 25-27 on the Detroit River and has been restructured this year to include a new two races in two days format instead of one race over two days. This new race format has not been seen in the modern era of the sport, bringing a new level of excitement to fans attending the 2017 event.
Until the MDCD stepped in to provide the event’s much-needed financial lift as title sponsor, there were fears the historic summer experience would not take place this year. Terms of the deal were not disclosed.
“We are excited to welcome the Metro Detroit Chevy Dealers as a partner for one of the greatest community events in the City of Detroit,” said Mark Weber, president of Detroit Riverfront Events, Inc., the host and planning organization for Spirit of Detroit HydroFest. “To have them on board the same year we make history in the sport by presenting two races in two days and giving the fans more action than they have ever seen before makes it even more exciting.”